PRIDE Values (2024)

During his State of the University Address on Oct. 4, 2016, Chancellor Sam Hawgood announced that UC San Francisco is embracing a common set of values to set a clear direction for all members of the UCSF community as we work together to fulfill our mission.

On Oct. 25, 2016, members of the Chancellor’s leadership team endorsed the set of overarching values at its retreat, believing in and reinforcing the concept of “One UCSF” that unites us in our shared purpose and promise.

Originally adopted by UCSF Medical Center 16 years ago, these set of values are organized under the acronym PRIDE, which stands for Professionalism, Respect, Integrity, Diversity and Excellence. These are important core values for everyone who works, learns, teaches and discovers at UCSF.

Although we never formally verbalized PRIDE as campus values, they are UCSF values and, in many ways, are demonstrated daily throughout the University. This set of overarching values aligns with UCSF’s Principles of Community and Code of Ethics.

The word ‘pride’ means a feeling of satisfaction from one’s achievements or, collectively, the achievements of those with whom one is closely associated, such as our UCSF community.

The word ‘pride’ is an integral cultural concept within the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex (LGBTQI) community, representing solidarity, collectivity, and identity as well as resistance to discrimination and violence. Its associated symbolism (e.g., rainbow colors) communicates to individuals that LGBTQI members are welcome as valuable members of the community.

As a flagship institution and second largest employer in San Francisco, UCSF fully acknowledges and appreciates the significance and symbolism of the word pride to the LGBTQI community and their allies around the world.

Building a collaborative culture that is unified in its shared values is important for UCSF today and positions UCSF well for the future. As a unifying set of beliefs, values help set expectations, drive decision-making and build a culture that inspires our actions. As UCSF continues to grow in size and scope, and expands the many efforts and extraordinary projects we do together, it is increasingly critical that all faculty, staff, students and trainees understand and act upon common core values.

Described in more detail, UCSF’s PRIDE Values and how they can be enacted through our daily lives are:

P - Professionalism: To be competent, accountable, reliable and responsible, interacting positively and collaboratively with all colleagues, students, patients, visitors and business partners.

R - Respect: To treat all others as you wish to be treated, being courteous and kind, acting with utmost consideration of others.

  I - Integrity: To be honest, trustworthy and ethical, always doing the right thing, without compromising the truth, and being fair and sincere.

D - Diversity: To appreciate and celebrate differences in others, creating an environment of equity and inclusion with opportunities for everyone to reach their potential.

E - Excellence: To be dedicated, motivated, innovative and confident, giving your best every day, encouraging and supporting others to excel in everything they do.

Download a copy of the PRIDE Values.

PRIDE Values (2024)

FAQs

What is the value of pride? ›

A: Pride brings well-being through an evolution of self-worth. When you begin to see that you have a sense of agency and can make an impact on how you feel, you are often motivated to set goals and to continue to experience a sense of accomplishment.

How do I know if I have too much pride? ›

  • 12 Signs of Pride in Your Life. This article was written by state missionary Rob Jackson. ...
  • Arrogance. Believing you are superior or better than others in various aspects.
  • Self-Centeredness. ...
  • Boasting. ...
  • Unwillingness to Apologize. ...
  • Judgmental Attitude. ...
  • Reluctance to Serve. ...
  • Envy.

What is too much pride in your own worth or goodness? ›

Unhealthy pride happens when we do or say things for the purpose of people praising our SELF or for making our SELF feel good or putting our SELF ahead of someone else's SELF. Pride wants our SELF to be praised, get glory, be worshiped and be highly talked about, even when we're not in the room.

Which is more important, money or pride? ›

Money tends to be a short-term motivational device and works best during times of growth, but pride works in bad times as well as good.

Is pride a human value? ›

As a fundamental human emotion, most people experience some form of pride. It's part of our social fabric, influencing how we interact with others and how we perceive our status and identity.

What are the three types of pride? ›

Three types of pride, dignity, superiority and arrogance, are distinguished, their mental ingredients are singled out, and two experimental studies are presented showing that they are conveyed by different combinations of smile, eyebrow and eyelid positions, and head posture.

What are the 4 types of pride? ›

(a) thinking that you are the source of your own excellence; (b) thinking that your gifts come from God but are a result of your efforts; (c) presuming a self-importance that is unwarranted; (d) despising other people while at the same time claiming that your gifts belong to you alone.

What is unhealthy pride? ›

On the other hand, unhealthy pride is actually low self-worth and is driven by shame. That's when you would be critical or judgemental of others and yourself, but mainly of others to feel proud of yourself. Most of the time, we think of people who are arrogant or haughty when we think of being prideful.

What does God say about pride? ›

God Hates Pride

Proverbs 8:13 “To fear the LORD is to hate evil; I hate pride and arrogance, evil behaviour and perverse speech.” Proverbs 11:2 “When pride comes, then comes disgrace, but with humility comes wisdom.” Proverbs 16:5 “The LORD detests all the proud of heart. Be sure of this: They will not go unpunished.”

What is humility against pride? ›

If pride is an exalted sense of who we are in relation to God and others, humility is having a realistic sense of who we are before God and others. We must not think too highly (or too lowly) of ourselves. Rather, we must be honest and realistic about who and what we are.

Are prideful people insecure? ›

Insecurity is a habit that often starts with pride which then creates fear. This powerful combination of pride and fear can incapacitate an otherwise gifted and talented individual.

What is the old saying about pride? ›

"Pride goes before destruction, a haughty spirit before a fall," (Proverbs 16:18 New International Version) is one of the 33 sayings in Chapter 16 of Proverbs, many of which remind the reader that wisdom and modesty are to be preferred over pride and wealth.

Why is love more powerful than money? ›

For many people, the value of love goes far beyond anything that can be bought. After all, people aren't expendable, and they also aren't on this planet forever. At the same time, money is necessary, and it can fulfill some of your desires.

Should I follow my passion or money? ›

There is no universal answer to whether salary is more important than passion. Your decision should be based on your individual circ*mstances, values, and goals. It's important to strike a balance that aligns with your overall well-being and allows you to lead a fulfilling life.

What is more precious than money? ›

Time is money means time is priceless and precious. We use it for earning money but what's important to understand is that we cannot use the money to get our lost time back. Thus, it makes time more precious than money or any other thing in the world.

What is the virtue of pride? ›

The virtue of pride is a commitment to achieve self-esteem by taking credit and responsibility for acting on one's judgment, in accordance with principles. As a means to self-esteem, pride aims at both forms of positive self-assessment.

Is pride important in life? ›

That is why Pride is so important. It's a space full of people who have the same kind of life experiences as you, celebrating themselves, loudly and proudly. Pride is a beacon of hope, not just a parade.

What is the true meaning of pride? ›

the state or feeling of being proud. a becoming or dignified sense of what is due to oneself or one's position or character; self-respect; self-esteem. pleasure or satisfaction taken in something done by or belonging to oneself or believed to reflect credit upon oneself: civic pride.

What is the power of pride? ›

Power of Pride is based on strengthening LGBTI communities and civil society and engaging in LGBTI lobbying and advocacy for laws and policies respectful of sexual and gender diversity.

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