Topic: Primark (2024)

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Associated British Foods retail division Primark's performance in its primary market Key insights Editor’s Picks Current statistics on this topic Current statistics on this topic Related topics Recommended Recommended statistics Overview Overview Primark financial figures Primark financial figures Primark key figures Primark key figures Primark.com traffic Primark.com traffic Consumer behavior Consumer behavior Further reportsGet the best reports to understand your industry Get the best reports to understand your industry Contact FAQs
Primark is a leading retailer specializing in the sale of clothing, accessories and footwear. The company was started in Dublin, Ireland, in 1969 by the Weston family. After its success as Penneys, it expanded into other countries. The retailer now has 432 stores located worldwide, including the UK, the Republic of Ireland, Portugal, Spain, Germany, the Netherlands, Belgium, Austria, France, Italy, and the United States. Operating in the low-cost end of the market, the company is popular with shoppers seeking the latest fashion items at modest prices.

Associated British Foods retail division

Primark is owned by the British food processing company Associated British Foods (ABF). In its 2023 annual report, ABF reported that its retail subsidiary had generated a revenue worldwide of approximately nine billion British pounds that year, which was a significant increase on the previous year. With the exception of 2020 and 2021, Primark's revenues have consistently grown year-on-year. Sales grew by around 15 percent in the financial year 2023. Revenue has more than doubled since 2013.

Primark's performance in its primary market

The value of Primark in the UK, its primary market, has increased dramatically over the past decade, with stores in the country reaching a net worth of almost 1.3 billion pounds in 2022. In the previous years, this figure had remained stable, hovering around the billion pound mark, which is impressive considering the economic difficulties faced by the retail industry over this time period.

The vast majority of fashion store customers in the United Kingdom have heard of Primark, which had a brand awareness of 94 percent in 2022. Just under half of people who knew Primark said that they like the brand, and the same number have shopped there, showing the wide reach of Primark in the UK. By comparison, in the United States, these awareness and popularity figures were much lower. For example, only 28 percent of U.S. fashion store shoppers had heard of Primark.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

P. Smith

Research expert covering apparel industry and general merchandise

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Published by P. Smith, Feb 16, 2024

Key insights

Revenue of Primark
9bn GBP

Topic: Primark (1)

Detailed statistics

Primark revenues worldwide 2007-2023

Sales growth of Primark at actual exchange rate
17%

Topic: Primark (2)

Detailed statistics

Associated British Foods retail division: sales growth worldwide 2012-2023

Net worth of Primark stores in the UK
1.3bn GBP

Topic: Primark (3)

Detailed statistics

Net worth of Primark in the United Kingdom (UK) 2010-2022

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Editor’s Picks Current statistics on this topic

Current statistics on this topic

Related topics

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Overview

Primark financial figures

Primark key figures

Primark.com traffic

Consumer behavior

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Topic: Primark (39)

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Topic: Primark (2024)

FAQs

How to answer what do you know about Primark? ›

Example Answer: I've always admired Primark's commitment to offering affordable yet trendy fashion. I'm excited about the opportunity to contribute to a brand that values customer satisfaction while providing quality products.

Find Out More ›
Is Primark interview hard? ›

Primark Interviews FAQs

Is it hard to get hired at Primark? Glassdoor users rated their interview experience at Primark as 79% positive with a difficulty rating score of 2.22 out of 5 (where 5 is the highest level of difficulty).

Tell Me More ›
How long does Primark take to reply after an interview? ›

Usually 1-2weeks to get back to you.

Get More Info ›
Can I wear jeans to a Primark interview? ›

It doesn't have to be formal. It just needs to be smart and tidy. For example, jeans are fine but ripped jeans aren't quite right. Trainers are fine but sandals might be too casual.

See Details ›
What are good answers for an interview? ›

To answer, follow the formula below:1. Share one or two positive qualities and personal attributes: "I've always been a natural leader and worked well in a fast-paced environment...”2. Back them up with examples: "...I've exceeded my KPIs every quarter and have been promoted twice in the past five years.

Find Out More ›
What skills do Primark want? ›

Whether you want to help our in-store environments shine in Sales and Customer Experience, put your communication skills to work in our People team, or make stock your speciality in Operations and Cost Control, you can play a key role in creating unique, fast and positive shopping experiences for our customers.

View More ›
Why would I want to work for Primark? ›

Because fabulous fashion is your speciality, and you love seeing customers look and feel their best. Because you want to work in a fun, dynamic environment that harnesses your potential. Working In-Store, you'll help our customers feel incredible. You'll feel supported by our family of colleagues.

View Details ›
What is so special about Primark? ›

Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories.

Know More ›
Does Primark pay well? ›

Primark employees rate the overall compensation and benefits package 3/5 stars. The highest-paying job at Primark is a Director with a salary of £205,972 per year (estimate). The lowest-paying job at Primark is a Shelf Stacker with a salary of £11,939 per year (estimate).

Learn More Now ›
What are the weaknesses of Primark? ›

Weaknesses. Costs of raw materials – Primark has proved susceptible to fluctuations in the costs of raw materials, with the rising price of cotton having put considerable pressure on its margins a couple of years ago and its reluctance to pass inflationary costs onto customers impacting the bottom line more recently.

Keep Reading ›

Are short answers good in an interview? ›

Interview answers should be 30 seconds to four minutes, depending on the context of the questions. Your response may be short (30 seconds to two minutes) if the question is simple. For example, if the hiring manager asks you to describe your strengths, you might speak for 90 seconds to explain where you're proficient.

See More ›
Are Primark interviews online? ›

In my case, after apply I had 1 phone interview followed by 2 separate video interviews. Then I had 1 more "interview" but it was really just a quick video call so I could see the hiring manager.

Get More Info ›
What are Primark's values? ›

Primark products are made with respect for people and for the planet. But we know an ethical supply chain can't be a solo project. That's why we work in partnership with global and local experts to help deliver change. This is crucial to achieve the standards we require for workers in our supply chain.

Continue Reading ›
Do Primark ask for references? ›

Yes, lots of references.

Discover More ›
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