Premier Sports is now Viaplay. (2024)

FAQs

Why is Viaplay changing back to Premier Sports? ›

In November, Premier said that it had “agreed to take back control of the business” in a deal subject to competition approval after completing its July 2022 takeover. Viaplay remains in dire financial straits, announcing in February an operating loss of SEK2.

Premier Sports has officially relaunched in the UK today, 9^th April 2024 with a brand new website, app and online streaming platform while linear channels across the platforms Sky, Virgin and Amazon have been fully rebranded to Premier Sports.

FreeSports is available free of charge on Sky Channel 422, Virgin Media Channel 553, Channel 95 on Freeview, Channel 95 on BT and Freesat Channel 252. Both Premier Sports channels are available on a subscription basis for just £9.99 per month on Sky and Virgin, and on the Premier Player.

On 21 July 2022, Viaplay Group announced that it has acquired Premier Sports and Freesports and stated its intention to rebrand the channels as Viaplay Sports network and the new owners renamed Freesports to Viaplay Xtra on 1 November 2022.

You can also stream Viaplay online, and this will cover TV series and films as well as sport. Perhaps the easiest option to stream Viaplay Sport, though, is through Amazon Prime as it keeps all of your subscriptions neatly in one place.

If you are a new customer, you can enjoy a free trial of our Viaplay package (movies & series) for 2 weeks. The subscription will continue automatically after the trial period – cancel anytime you want. Please note that if you have been a Viaplay customer before, you cannot use this offer.

In November 2023, it was announced that Premier Sports had bought Viaplay out in the UK and would rebrand the channels back to Premier Sports.

Following the recent closing of Premier Sports acquisition of Viaplay Sports UK, the pay TV channels will be rebranded as Premier Sports 1 and 2, available on Sky channels 419 and 420, on Virgin as channels 551 and 552 and on Amazon Prime as an add on subscription.

On top of your existing Amazon Prime Video subscription, which is £7.99 per month, you can add Premier Sports for an extra £14.99 a month. You'll need Amazon Prime Video to get Premier Sports, but you knew that already!

How much is Premier Sports per month? ›

Sky TV customers can sign up to Premier Sports for just £9.99 per month, or for an annual cost of £99. There is no connection fee, but customers must have a Sky viewing card – you will need to quote your viewing card number in order for Premier Sports to be added to your package.

You can subscribe to Viaplay through Sky and get access to the streaming platform and the linear channels. Note that Viaplay is a stand alone service and you need to download the Viaplay app or go to viaplay.com/gb-en/ in order to stream content. The linear channels will only be available through Sky.

In a move that signifies a major shift in the UK's sports broadcasting landscape, Viaplay Xtra, a channel once synonymous with free, diverse sports coverage, is set to terminate its broadcast on Sky and Virgin Media from January 25, 2024.

You can find Viaplay 1 and 2 on Sky channels 412 and 419. For Virgin Media, on channels 551, 552 and 553. You can also add Viaplay to Amazon Prime as one of your channels. To access the service, you can sign up either with Viaplay's partners (Sky, Virgin or Prime) or with Viaplay themselves.

We are Viaplay Group

After four years as Nordic Entertainment Group, it was time for a new name to reflect the company we've become: We're expanding internationally and continue growing in the Nordic region.

Premier Sports, which continued to operate channels in the Republic of Ireland, will rebrand Viaplay Sports 1 and 2 under its own banner, while also releasing an “enhanced” streaming service. Viaplay subscribers will automatically be transferred to the new platform.

In 2024, Viaplay will leave the UK and be rebranded back to Premier Sports. Like it was, up until 2022. Viaplay also left the US, Canada and Baltic markets in the beginning of 2024 as part of their new strategy.

Viaplay Xtra - previously known as Freesports - will disappear from telly boxes from January 25, 2024.