Pet Care Industry Analysis 2020 - Cost & Trends (2024)

Pet Care Industry Analysis 2020 - Cost & Trends (1)

The Pet Care Industry continues to grow every year simply because more and more households are beginning to open up their homes to more buddies. There are over 300 million pets in America, and with the increased number of pets, this also comes with an increase in demand for products and services.

Back in 2018, Americans spent over $72 billion on their pets. As people become increasingly drawn to the lifestyle of pampering their pets, this opens up so many more opportunities for investment.

How does the Pet Care Industry look now?

According to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 67% of U.S. households own a pet. To put it into perspective - that’s a whopping 85 million families! Furthermore, we’re seeing an increase in the number of pet owners opening up their houses to pets, seeing an influx of reports on animal shelters across the nation emptying out.

If we’re being honest, we know that pet owners do enjoy donning cute outfits and buying nice accessories for their pets. This is a luxury that not everyone likes to indulge in - as reflected by 60% of total spending coming from high-income households.

The Pet Care Industry comprises businesses of all sizes, including large corporations such as Petsmart, Petco and Pet Supplies Plus, franchises and smaller businesses, and even freelance pet care professionals offering dog walking and pet sitting services.

Opportunities within the Industry

The opportunities within the pet industry continue to change over time as people change their behavior and the way they see the role of pets in their households. As we see behavioral trends change over time, new opportunities have also continued to open up within the industry.

Pet Grooming & Boarding

Just within this subsection of the large industry, the pet grooming space has grown at an annualized rate of 4.3% to $9.2 billion over the five years. Basic pet grooming is very much still an essential part of caring for your buddies, and will continue to increase in demand as people continue to adopt more pets.

Pet Food

In 2018, the United States was the major revenue generated country in the world in terms of pet food with US$28,662 million in 2018 - the average per capita consumption of pet food stands at 18lb. This is one of the main reasons why pet supplies stores continue to grow rapidly - as they are able to bring many of these necessities to the convenience of pet owners.

Pet Care and Pet Sitting

Despite the increase in pet ownership, it doesn’t change the fact that many of us are still full time working adults and cannot spend every second around our pets. In the past couple of years, the market for more freelance pet sitting and walking services have grown too!

Pet Insurance

The average lifetime cost of raising a dog is $23,410 from adopting all the way to the end. Because of this high cost of owning a pet, the pet insurance space became more and more popular in recent years in order to allow pets to age more gracefully without worry of incurring additional costs.

Pets getting the Royal Treatment

A trend that has increased over the last few years is giving pets the options to have more affluent and comfortable lifestyles! We’re starting to see an increase in more specialized pet treatment services - ranging from pet spas for your pets to really get pampered, to pet day camps where your pets can interact with other animals in order to increase their social skills. Salty Dawg Pet Salon comes to mind, who believes pets should be styled by professionals too!

Risks in the Pet Industry

Just like any other industry, competition still continues to remain fierce - as demand continues to increase, naturally entrepreneurs will flock towards exploring the pet industry. One way to beat the competition is to invest in a business that differentiates itself from other competitors! Nonetheless, the prospect for the pet industry still remains strong. Here are some of our favorite pet industry franchises you can consider!Check out some of these franchises below!

Earthwise Pet Supply
Dee-O-GeePet WantsWag N Wash
Canine Dimensions In-Home DogTrainingDogs Rule Resort -All Inclusive CanineResortThree Dog Bakery - The Bakery forDogsJust Dogs! GourmetHappy Tails Dog SpaFlipFlop Dogs(dogboarding)
Zoom Room Dog Agility TrainingAdventure PetPet Corner International
Pet Depot
Sit Means Sit Dog Training

Looking for more franchises? Take our franchise quiz here.

Pet Care Industry Analysis 2020 - Cost & Trends (2024)

FAQs

What is the market analysis of the pet industry? ›

THE GLOBAL PET CARE MARKET WAS VALUED AT USD 226.92 BILLION IN 2023 AND IS PROJECTED TO REACH USD 340.71 BILLION BY 2029, GROWING AT A CAGR OF 7.01% DURING THE FORECAST PERIOD.

How big is the pet care market in 2020? ›

The global pet care market size was valued at $138,270.0 million in 2020, and is estimated to reach $269,497.5 million by 2030, registering a CAGR of 6.2% from 2021 to 2030. The rising trend of pet humanization is playing a crucial role in the market growth.

What are current pet spending trends? ›

Main Findings. From 2013 to 2021, average pet spending per household in the U.S. increased 67%, from $460 per year in 2013 to $770 per year in 2021. However, in 2022 pet spending dipped back down to an average of $741, thanks to older generations cutting back on spending.

What is the forecast for the pet industry? ›

Spending growth in the pet industry could reach 7% annually by 2030, after below-average growth of 2.5% projected in 2024 and 3.9% in 2025.

Is the pet industry growing or shrinking? ›

The global pet care market size was valued at USD 246.66 billion in 2023 and is projected to grow from USD 259.37 billion in 2024 to USD 427.75 billion by 2032, exhibiting a CAGR of 6.45% during the forecast period.

Which sector of the pet industry is the largest? ›

“This industry collaborative study shows the continued growth and importance of the pet sector,” said World Pet Association President Vic Mason. U.S. pet owners spent the most on pet food and treats, which accounted for $50 billion of the $93.95 billion spent directly on pets in 2021.

What is generally the biggest expense to owning a pet? ›

Annual costs of owning a pet can range from several hundred to several thousands of dollars. Food is the biggest cost, along with vet bills. Pet insurance is one way to manage the medical part of the expense of caring for a pet.

Which generation spends the most on pets? ›

Millennials spend the most on their pets at $357 per month, with Gen X spending $282 and Gen Z spending $257, respectively. Baby Boomers spend the least on their pets, coming in at $173. On average, we're spending around 10% of our monthly take-home income on our pets.

What is the target market for pet care? ›

While people of all ages in the U.S. own pets, the majority fall roughly into the Millennial generation: 52% of U.S. consumers who buy pet products in 2021 are between the ages of 25 and 44. Only 4% of these consumers are aged 75 and up.

How profitable is the pet care industry? ›

According to Michigan State University, the pet industry had an overall economic contribution in 2023 of $303 billion, an increase of 16% from 2022.

How big is the pet care industry in the US? ›

Report AttributeDetails
Market size value in 2022USD 159.10 billion
Revenue forecast in 2030USD 236.16 billion
Growth rateCAGR of 5.1% from 2022 to 2030
Base year for estimation2021
10 more rows

What do pet owners buy the most? ›

40.5% of all pet product spending goes towards pet food and treats (APPA) Any pet owner will confess that feeding and rewarding their companions are the most expensive aspects of pet ownership.

What is pet analysis? ›

Positron emission tomography (PET) is a type of nuclear medicine procedure that measures metabolic activity of the cells of body tissues. PET is actually a combination of nuclear medicine and biochemical analysis.

Who is the target market for pets? ›

While people of all ages in the U.S. own pets, the majority fall roughly into the Millennial generation: 52% of U.S. consumers who buy pet products in 2021 are between the ages of 25 and 44. Only 4% of these consumers are aged 75 and up.

How much is the pet market industry worth? ›

According to Michigan State University, the pet industry had an overall economic contribution in 2023 of $303 billion, an increase of 16% from 2022.

How big is the pet market in the United States? ›

As of 2023, sales for pet goods and services in the US reached $147 billion, and it is expected to experience steady growth in the coming years. Several key factors are driving this growth: Increasing Pet Ownership: The number of households owning pets, including dogs, cats, birds, and small animals, continues to rise.

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